The connection of Mercedes Benz with fashion is getting stronger every year. The ninth edition of Mercedes Benz Fashion Week Berlin will be staged between July 6 and 9. The venues main entrance faces the Brandenburg Gate. Another venue on Strasse des 17 Juni will be used to present the Spring/Summer 2012 collections. Peter Levy, Senior Vice President and Managing Director of IMG Fashion, who are managing the prestigious event points out that the premier location of the event shows the kind of support the event is getting from the city of Berlin.
The ninth edition of Mercedes-Benz Fashion Week Berlin will also be presenting some new promising designers like the previous editions. A lot of designers from previous editions will come back this time. A lot of big and known names as well as new and promising names have confirmed their participation. One additional feature of the fashion week this year will be a new presentation space called the Studio. This will be in addition to the traditional runway venue. The designers will be free here from the rigidity of a classic catwalk. They can build unique scenery and allow the professional audience to roam freely and view the collections up close.
Anders Sundt Jensen, Vice President Brand Communications Mercedes-Benz Cars, expressed his happiness at the company’s association with the event and was excited about the event getting back to the iconic location. Mercedes Benz Concept A-Class is also expected to be put under the spotlight during the event. The company’s association with fashion is increasing and apart from Mercedes-Benz Fashion Weeks in Berlin, New York, Moscow and Stockholm, the famous automaker is the title sponsor of the Fashion Weeks in Miami and Mexico City as well as the Fashion Festival in Brisbane. They actively support many other fashion events around the world.