One of the foremost online luxury travel firms, Perfect Escapes Inc. has now introduced an all-new service called, Spire that has been created to give a stiff competition to Jetsetter, an luxury travel flash sales service from Gilt Groupe. Spire is the brainchild of Alan Josephs, CEO of Perfect Escapes and he is personally overseeing the operations of this new vertical. Perfect Escapes is the culmination of various investments made by venture capital firms Trident Capital, Saints Capital, Wand Capital Partners and Big Bang Ventures. Mr. Josephs is known to be highly experienced in the field of luxury travel with his past positions at Ebookers, Orbitz Worldwide Inc and Travelocity. The concept of flash sales has caught up with the luxury industry and is proving to be a highly lucrative sector. Flash sales essentially enables the consumers to get heavy discounts on luxury products by offering discounted products as well as services for a limited time.
Perfect Escapes has already amassed a dedicated user base of more than half a million subscribers via its luxury hotel email newsletter, The Perfect 10 and the company is planning to introduce Spire to these users on a grand basis. As per Spire’s business model, this new service will provide the consumers with discounts up to 30% on luxury hotels. Furthermore, to ensure that the consumers do not leave empty handed, Spire has also initiated a program, where in the service offers the customers a $100 credit for future bookings, in case Spire isn’t able to deliver the 30% discount.
According to Alan Josephs,
“The game is on. There are other competitors, but we feel we are going to be the most consumer-friendly travel flash-sales site. Hotels have been excited to work with us. We have an established base of affluent customers who love to travel.”