The best grass court action is about to begin at Wimbledon and the Londoners will be eager to see again if Andy Murray will be the British to become the Wimbledon champion. Nike Sportswear and Selfridges have joined hands to make it a pleasant and exciting experience for them. Is it worth queuing up from the early hours for a small space on a crowded hill when you can do it in style sitting on a living room sofa. Ultralounge at Selfridges is where the action is and it is located on the London store’s lower-ground floor.
Tennis fans will find it an immersive and stimulating tennis experience. At the lounge they will get to watch the iconic on and off court moments. It will also highlight Nike’s association and impact on the game and the tournament. A number of high definition screens will be mounted to give the audience a 360 degree viewing experience all through the tournament. And your visit to the store will be rewarded as there will be a mix of collections on display which can add a dash of color and style to any wardrobe.
NSW Collection Summer 2011 has 15 pieces of apparel including the Stowaway Trench and famed Windrunner, reinterpreted in 100% ottoman cotton with nylon micro twill overlays and glove leather piping. Nike Sportswear Grand Slam Polo Tailors allows you a premium 30 minute design consultation and your one of a kind Grand Slam Polo will be available to take-away on the same day. Your design will be numbered and offered in a limited edition display case. The Elite Performance Range makes available for you the performance products as worn by Roger Federer, Rafael Nadal, Serena Williams and Maria Sharapova. The Ultralounge was launched on Friday 17th June and public can visit it free of charge between 9:30AM-10PM till Sunday 3 July