Bombay Sapphire Unveils Crystal Art Installation to Pay Tribute to Its Own Heritage

Bombay Sapphire is a Gin that is famous throughout the world. The company is known for its tradition and also the heritage value it possesses. Now, they unveiled an ad campaign of sorts which aims to pay tribute to its heritage and the beginnings of its product. The ‘Infused with Imagination’ campaign consists of an art installation designed by London based illustrator Yehrin Tong. Imagination Installation is crafted with 75,000 sparking crystals and the true beauty of the installation can be seen when you look at it from the right angle. From every angle, the installation reveals a different story, and pays tribute to the Bombay Sapphire story as well. The installation consists of a lion that conveys sensuality, luxury and pride.

This also includes a panther. The rebirth, new ideas and innovative imagination is evoked by the phoenix and the exuberance, elegance and the exotic is represented by the peacock. The Carterhead still purchased by the Dakin family in 1831 is still used to prepare the gin, and the botanicals to prepare the gin come from various parts of the world. Art is wonderful, isn’t it?

Photographer Richard Foster collaborated with the designers and Yehrin Tong to capture the magic of the installation. Gin is one of the most popular drinks in the world, and this particular one by Bombay Sapphire is admired throughout the world. The art and installation by Tong is really cool and is a great way to make sure that you have the best in the world of art and liquor. Read about Moet & Chandon, and Veuve Cliquot as well.

Via: Yatzer

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