The luxury fashion industry is mushrooming faster than we can see or imagine. The pace at which they are fast reaching out to the elite is mind-blogging. Loyalty programs, sales and not to mention the best-in-class customer service is what makes people not frown over huge price tags. Today, donning one of the best fashion brands is considered to be a reflection on one’s status. And it just isn’t about wearing exorbitantly pricey stuff. The designing and styling is what takes their product to the next level.
As suggested by statistics, the importance of fashion brands and logos increased from 14% to 28% which means it actually doubled. It also threw light on the fact that demonstrating it was not as anomaly. Brands spell out the fashion decisions made by consumers and also that they symbolize for something.
A panel by the name Brand Keys annual Fashion Brand Index was put together which comprised of the total audience of 7,500 men and women in the age bracket of 21 to 65 years of age. They were called upon to name and rank without any bias or prejudice, top 15 Luxury fashion brands list. And the results are given below:
- Favorite Sports Team
- Ralph Lauren
- Calvin Klein
- J. Crew
- Banana Republic/Burberry
- Levi’s / Polo
- Dior / Versace
- Tommy Hilfiger / Donna Karan
- Brooks Brothers
- Juicy Couture /Marc Jacobs /Victoria’s Secret
- Dolce & Gabbana / Gucci
- Abercrombie & Fitch / Izod / Yves Saint Laurent
None of the names above come as a surprise. The paradigm importance of fashion brands tells us that perception of value via brand is what consumers buy and is ultimately instrumental in the success of Luxury fashion brands.