Given the present scenario, no matter who you are and what you own, if you’re either not on Facebook or have your fan page, you certainly missing on the cool quotient and not to mention a big share of the popular social media marketing. Be it any sector, all top brands have realized this well enough and leaving no stone unturned to use the social media instrument to their maximum benefit. L2 is a New York based organization that tracks social media and online efforts among luxury brands. It has recently published a Facebook IQ report with data from Buddy Media that attempts to answer that question.
The top twelve brands which have their Facebook IQ between 175 and 140 include the following names.
- Bare Escentuals
- Bobbi Brown
- Johnnie Walker
- Tory Burch
Most of the names here belong to the luxury segment. Beauty & Skincare and Automobiles account for as much 10 entries here. All the above brands are hailed as Genius which means they did and benefited to a very good extent out of the fruits of social media. There are lot of distinguishing points between social media and traditional media, with the reach of later being more penetrating and appealing. The ranking here was done by taking into account 4 primary criteria i.e. ize and velocity (how large the brand community is, how fast it’s growing); content (types of content, variety, e-commerce integration); engagement (if a brand posts and no one is paying attention…); and integration (no Facebook page should be an island).