Tod’s Inaugurates New Signature Collection at Shanghai

China is witnessing more and more luxury events as the growing market attracts the top luxury brands to present their best collections for the affluent Chinese customers. Tod’s threw a Gala dinner at the Waldorf Astoria Hotel in Shanghai on May 25 to celebrate the exclusive launch of the new Autumn/Winter 11 Signature Collection. It was a high profile event which was attended by writers Sun Gan Lu and Xiao Bao, renowned artist Qiu Hao, internationally-acclaimed opera singer Huang Ying, socialites Wendy Yip and Lin Dong Fu, model Zhou Lei and several other big names from the field of fashion, publishing, business, society, art and film.

Marco Gentile’s short film, Red Touch, Dancing a Dream was premiered for the assembled guests prior to the dinner. Since the film is focused on China, it stars the renowned Chinese ballerina Honglan Hou. The short film narrates the story of two young girls in the East-meets-West format. The story is about the girls’ dream of fulfilling their life’s ambitions. The star of the film, Hou staged an impassioned solo performance after the screening, making it a really exclusive evening for the elite guests.

Diego Della Valle, Tod’s Group President and CEO sees this special event as their commitment to the Far Eastern region in general and China in particular. Cultural events like this bring out the group’s Italian soul. The global inauguration of Tod’s new Signature Collection in China highlights the strong relationship the group enjoys with the country. It is not just about the market but the relationship goes much beyond that. The new Signature Collection is the classic-meets-chic collection. It has the pebble motif reincarnated as a distinctive geometric pattern. The collection is available in an array of bright hues.

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