You rarely get to see a TV ad promoting a hotel. Burj Al Arab which has often been voted the most luxurious hotel is launching a TV ad campaign. Jumeirah, the Dubai based hospitality company that owns and runs the hotel has given an exclusive preview of the ad to the social media followers of the group and the hotel. The tag line invites the visitors to Dubai to “Leave the Ordinary Behind” and stay at the ultra luxurious property. The ad shows a diver jump into the Arabian Gulf from the hotel’s roof top and promises the guests to immerse them in unparalleled luxury.
The Burj Al Arab, the luxury hotel has been designed to resemble a billowing sail, and stands at a height of 321 meters to dominate the glittering Dubai skyline. Its exterior is a very familiar sight as it is perhaps the most photographed structure. The ad takes you inside and shows you the panoramic views, sumptuous interiors and luxurious facilities that include the Burj’s helipad, Skyview bar, Club Suite, Assawan Spa and Health Club. The ad also showcases one of the many gourmet restaurants and infinity pools.
The Jumeirah Group has made a lot of luxury services available for the guests like the in suite check-in and check-out, reception desks on every floor, round the clock private butlers and use of the hotel’s Rolls-Royce fleet and private beach. There are a total of 202 luxury suites in the tall hotel. They range in size from 170 to 780 square meters. There is a rain shower and a Jacuzzi in each suite. The hotel boasts of six award winning restaurants, the Sinbad’s Kids Club and conference and banqueting venues. The tall structure of the hotel is lit up by choreographed lighting at night and it is a spectacle in itself worth watching.