Louis Vuitton’s Fall-Winter 2011 collection ad campaign is ready for release. The ambience of the ad is 1940s rich and bourgeois. The ads feature stunning young women, vintage cars, fetishistic fashions and cute little doggies. The models are not big names but an ensemble of six up and coming young models: Zuzanna Bijoch, Daphne Groeneveld, Gertrud Hegelund, Nyasha Matonhodze, Anaïs Pouliot and Fei Fei Sun. The back up and technical crew used to shoot the campaign is absolutely top class and Louis Vuitton, like always, has not compromised in this regard at all.
Steven Meisel has photographed the campaign. Make up guru Pat McGrath has done the makeup. Karl Templer has done the styling where as the hair has been done by Guido Palau. When you see the end result you realize that the use of new girls suits the look of the campaign better than the more known faces. The Louis Vuitton show for the collection was walked by supermodels Kate Moss and Naomi Campbell. The new girls, though, have created a fetishist vibe very well for the campaign.
Marc Jacobs, Vuitton’s artistic director, expressing satisfaction on the final result said, “Who wouldn’t want to be this gorgeous young woman in the back seat of this beautiful car?” He also stressed the point that the campaign takes forward the French brand’s familiar travel theme. To coincide with the season, the campaign is scheduled to appear in magazines in August 2001 issues. You may be able to view the full ad campaign in IL VOEL V in the coming weeks. This is another campaign by Louis Vuitton in a series, over the years, that does justice to the status and the glamour attached to the brand.