Etihad Airways Collaborates with Swarovski to Create Blinged Out Kits for First Class Passengers

When you think of luxury, Swarovski is one of the first names that come to mind. With the economy on the mend and business travel increasing rapidly the airlines are making the business and first class travel even more luxurious. Etihad Airways has always strived to position itself as the most luxurious airlines and they keep doing things to give the passengers a little extra than what the other airlines are giving. This time they have taken the standard amenities kit and blinged it out for their First Class passengers.

They have taken the kit to another level all together. Etihad Airways has partnered with Swarovski to make the kit extra special and luxurious. Etihad is launching the new kit on flights between Abu Dhabi and London, Paris, Geneva, Sydney and Melbourne. They will ultimately offer this kit to all the first class passengers on all of their long haul flights. They have created two distinct kits for their men and women passengers. Women will receive a cosmetics-style bag that will include La Prairie moisturizer, hand cream and lip balm.

Lee Shave, Vice President Product and Services for Etihad Airways stressed the point that most airlines neglect the specific tastes and needs of female passengers but they have taken care to develop the kit to suit to the specific tastes of both their male and female guests. The men will get a black leather cufflink box that includes a shaving kit with a Schick Xtreme 3 razor. This is the first time that Swarovski is collaborating with an airline but we are sure it would not be the last for them.

Via: gadling


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