Creating a luxury brand and establishing it internationally is a tricky business. AB & Artho, a Paris-based lifestyle and tourism marketing communications company and Luxe Corp, France, a strategy and management consulting firm specializing in luxury markets together organize Luxury Business Circle sessions that are held in Europe, Asia and the Americas in April, June and November. The 2010 Asia edition was also held in Malaysia and was great success as the content of the workshop was highly relevant for Malaysian businesses eyeing the global luxury market. The organizers are repeating the event this year at Kuala Lumpur and expect participation from the entire SE Asian region.
The Luxury Business Circle, Second Edition, will be held on 11th and 12th July 2011 at the Royale Chulan, Kuala Lumpur. The workshop aims to provide an insight into the key to success of luxury branding and also offer one on one consulting. The workshop will also help in identifying the markets, utilization of digital media and sustainability. It will focus on helping the Malaysian and South East Asian businesses reach the global high end niche markets. Uché Okonkwo, Executive Director of Luxe Corp will lead the conference with experts in various fields speaking on fashion and retail, leisure, lifestyle, real estate, tourism and wellness and beauty. Theresa Barnabe, Dato’ Farah Khan, Datin Ramona Suleiman would be some of the prominent speakers at the conference.
In the luxury markets you do not have the luxury of adopting a trial and error method. You must get it right the very first time or it becomes practically impossible to recover from a failure. The impact of the Internet and digital media on the luxury business will be the focus area this year. The creative requirements of luxury are very different from say an FMCG brand. The Luxury Business Circle focuses on young brands which are not than five years old and helps them to understand and apply the strategic business requirements that are essential in developing sustainable luxury brands.