He is a famous basketball player. They are a high-end watch brand based in Switzerland. LeBron James and Audemars Piguet are coming together. The Swiss watchmaker has announced that the hottie basketball player will be their latest international brand ambassador.
James is known for his liking for Audemars Piguet’s Royal Oak Offshore collection. But as the new brand ambassador, he will not simply be wearing luxury watches by the high-end watchmaker. There is plenty coming up from this partnership. James will be part of Audemars Piguet’s ad and marketing campaigns. In fact, the sportsman’s charitable foundation, The LeBron James Family Foundation, will also be worked into the watchmaker’s upcoming campaigns, along with various events.
Picking up James as its new brand ambassador is in keeping with Audemars Piguet’s efforts to increase brand awareness within the United States. Already, the luxury watch company has established itself in America. And it is very popular among top US sportspersons.
At this stage, the collaboration between Audemars Piguet and James appears to be the perfect partnership. James is a great player on the basketball court, but his popularity extends to his life off the court as well.
James’ new relationship with the luxury watchmaker was announced in Miami on 9 April, a well thought out move since James plays for Miami Heat. As time goes on, it is very likely that James will be brought on board to design a special limited edition timepiece. But all that is in the future. Meanwhile, we will just have to wait and watch.