The new Darmaki Collection of Women’s Shoes by Sultan Al Darmaki is at the Vendôme Luxury trade show sitting alongside the likes of Kotur, Lulu Guinness, and Judith Leiber. The collection includes shoes that are python and suede, emerald, cobalt, scarlet, black, silver and gold, feather-frilled, gold-studded and Swarovski-embellished, created by an Emirati. The collection is gorgeous and the creative director Darmaki, is apparently also a formidable businessman.
Darmaki, is also very excited about the collection and says that it is indeed very different to see the prototype and then see the whole product ready in one’s hand. Darmaki also said that they have received a great support from the Middle Eastern market. He also made a fan out of Katy Perry’s parents. Although culturally it is not completely acceptable for him to be in the fashion industry Darmaki is defying odds by taking up this huge challenge and yet he encourages other youngsters from his community to do it as well.
Although it is new to him, he has already set high standards is aiming high while also preparing well in advance. And the next thing in line is the Spring/Summer 2012 collection. The plan is to ideally have the beautiful designs in stock at retail stores both locally as well as internationally and then eventually launch a flagship store at London says Darmaki.