Wooing iPhone and iPad users has become second nature for luxury brands. Can you blame them? It is the best way to connect to potential consumers on the move. Earlier this year, luxury hotel chain Mandarin Oriental joined the iPhone app bandwagon. Now, it is the turn of London-based jewelry house, Links of London. The high-end jewelry brand recently announced the launch of its iPhone and iPad apps. The idea is to engage jewelry connoisseurs with apps that they can access even while they are on the go. The new app allows potential buyers to browse through and purchase the entire range of luxury jewelry available at Links of London. This includes fine jewelry for men, women and children.
This is a great innovation given that many of Links of London’s customers are busy professionals and business folk with little extra time to spare. If they can access the jewelry store via an iPhone app or an iPad app, while on the move, it would spell more business for the jewelry brand. Buyers could simply look through the available items during long, dull commutes or while vacationing at some luxury destination, before deciding to make a purchase.
The new app allows customers to browse through a huge collection while also helping them locate the nearest Links of London stores. If that did not clinch it, the Links of London app has a fun aspect as well. Users can sift through a wide range of charms to create their own Links of London charm bracelet. The app has been launched in time for Links of London’s 21st birthday. Customers will be pleased with this birthday gift.