If you have a strong presence in one medium of communication, it makes sense to expand to other media as well to consolidate your position by leveraging your strength. Luxury cable television brand Plum TV is doing just that by moving into the magazine world. They are calling the magazine Plum Miami and its first issue was launched recently. It is Miami centered luxury lifestyle magazine that features celebrity contributors Venus Williams, Ryan Seacrest, Brett Ratner , artist Kenny Scharf , hotelier Jonathan Tisch , and Tracy Mourning , wife of NBA great Alonzo Mourning.
Brooklyn Decker, a model turned actress features on the cover of the inaugural issue. She has starred in the recently released film ‘Just Go With It’ with Adam Sandler and Jennifer Anniston. Another interesting interview in the issue is of “Burn Notice” actress Gabrielle Anwar who lives on Palm Island with local playboy Shareef Malnik. The Forge Restaurant l Wine Bar, a celebrity hangout is owned by Malnik.
The magazine is distributed extensively amongst the affluent residents of South Florida. It has been distributed in Los Angeles and Aspen as well. Internationally it has been made available in St.Tropez, Milan and Paris. Plum Aspen and Plum Hamptons are two more upscale magazine that are in advanced planning stage and will come out soon. The gloom over the publishing industry, particularly the glossy luxury magazines, due to the economic turmoil has lifted as the Plum Miami has done better than expected and they have over achieved the revenue targets they had fixed for themselves.