Mercedes Benz Launches Integrated Marketing Campaign for New Generation C Class Models

Mercedes Benz is very confident about its C-Class 2012. It has the potential to be a best seller and to help it reach its true sales potential Mercedes has launched a huge ad campaign. It will coincide with the public launch of the new generation C Class Sedan and Estate. Mercedes has always claimed that its model is a class ahead and the integrated marketing campaign also underscores the point that C-Class is set to lead the segment.

The interior of the luxury car has been enhanced to meet the highest standards of design and comfort. The safety package incorporated in the luxury car is highly comprehensive. The new generation Mercedes models will once again set new standards in the compact intermediate premium segment. All the latest innovations are being incorporated in the intermediate class making it truly ahead of the competition in the segment.

The integrated campaign is a judicious mix of all communication channels that combines the print media, TV, Radio and the Internet. The new generation C-Class is projected in a dynamic vein. The three week campaign on TV will guarantee broad visibility. Two spots one of 45 seconds and the other of 30 seconds will focus in particular on the innovative ATTENTION ASSIST system that detects and warns about driver drowsiness. Each advertisement highlights an outstanding feature of the new C-Class with a succinct message. In addition, a series of radio bi-spots will invite the general public to attend a dealership day on 26 March 2011.


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