The bigger the event, the greater is the need to reach out to audiences. And this is beginning to hold true for big fashion events as well. Recently, French fashion house Chloe sought to woo Chinese audiences with its digital fashion show, the first in China. However, the idea of streaming runway shows live on the Internet has already caught on elsewhere in the world. Luxury giants like Louis Vuitton in particular have embraced the new trend and have quite a few online shows under their belt by now.
So it should come as little surprise that when Marc Jacobs unveils his Fall/Winter 2011-2012 Womenswear Collection at the upcoming Paris Fashion Week, Louis Vuitton will be streaming this much-awaited runway show online. The date for the big event is Wednesday, 9 March and the show begins at 10am (GMT+1).
Not everyone manages passes to these big events. So if you are a fashion fiend, you could catch the Marc Jacobs show by logging on to Louis Vuitton’s Facebook page or by heading to the Louis Vuitton Fashion Show page. “Prepare for an exclusive insider’s experience,” promises the luxury giant’s Facebook page. If you head to either of the sites prior to the show, you could have a look at the video of how the Louis Vuitton tent was set up.
Online audiences are being increasingly targeted by luxury brands these days. Even the recently concluded Oscars set up a live streaming feature this year, creating an All Access pass for movie fans to get within virtual sniffing distance of their favourite movie stars.
Take a look at the complete collection here