You can trust Prada to create Real Fantasies. They have the ability to take fashion to a level where it transforms into a fantasy. They have done it again this year. The colors of spring have been used most effectively for their Spring/Summer 2011 collection. The bright colors bring the entire collection to life. They have created a luxury ad campaign to highlight and promote the collection.
The zippy little ad film at the centre of the campaign is full of bright colors and catchy music. The title of the psychedelic film is Real Fantasies 2011. The bold stripes that we saw for the first time last year, make an appearance this year as well. The film directed by James Lima has some odd surrealistic moments. Popular models like Jessica Stam and Ginta Lipana feature in the lively film. And the Prada models show off their best dance moves in the ad film.
The playful video has that arty style that carries off the banana-prints and striped heels well. Prada has always believed in doing things its own way. Even retail giants have not been successful in pressuring it to cede control. This film also has the unmistakable Prada stamp that has made it unique and exclusive.
Check out the video here: