Digital platforms allow greater flexibility to advertisers and Burberry is launching its first evolving ad campaign for Spring Summer 2011. The campaign is devised to reveal new British cast members every month. The campaign is designed to showcase new Burberry products that will be launched globally every month. The innovative content developed for the campaign will be used for the brand’s online as well as offline stores.
The campaign is utilizing emerging British talent and has been shot on Brighton Beach. The campaign is being shot by Mario Testino. Burberry Prorsum, Burberry London, Burberry Brit and Burberry accessories, the entire range of the Burberry offering have been showcased in the campaign. The new cast members every month will reveal different attitudes and facets of the Burberry guy and girl. The location has been chosen carefully to celebrate the great British outdoors.
Burberry has also gone live with their Burberry Prorsum Autumn Winter 2011 menswear runway show from Milan on Burberry.com. They have used cutting edge technology to enhance the viewing and instant purchase experience. Instant messaging functionality has been incorporated on the site to receive immediate product information. Burberry has assured the buyers who made purchases online during the live streaming of the show that the delivery will be made within two months.