Customer loyalty programs have become a very important marketing tool for the airline and hotel industry. Particularly for the hospitality industry, it is important how you create the program and how wide is its base. It makes a lot of sense to collaborate with a readymade wide base. The ONYX Hospitality Group has signed an exclusive partnership agreement with VOILÀ Hotel Rewards and created Chorus Rewards for their Amari brand.
It is a mutually beneficial arrangement and attractive for the guests as well. Onyx is happy to get Voila Hotel rewards as a partner because of their proven track record of expertise in this area. They have a very large base of member hotels which is increasing worldwide. It also provides the added advantage to the guests to exchange rewards in the entertainment and travel sectors.
Voila has a network of almost 250 four- and five-star independent hotels and luxury brands around the world. Through this partnership Onyx is now the only Thai based, Thai owned hotel group in the Voila network. Voila also appreciates the strength of the Onyx brand in the Thai market and its potential for growth beyond Thailand. They are committed to developing a fully bespoke loyalty program for the group to drive increased repeat bookings.