In a freshly pressed development at the Consumer Electronics Show 2011 (CES 2011) in Las Vegas, one of the foremost names in the global commerce, Ingram Micro, has now announced that its Consumer Electronics (CE) division has now been chosen as the official U.S distributor by Signeo USA, for its latest line of audio products, such as SOUL by Ludacris.
Soul by Ludacris is an all new line of designer headphones, that have been designed and developed in collaboration with the incredibly popular and Grammy award winner Chris “Ludacris” Bridges. These all new high definition headphones will be launched soon in the U.S and will come in five different models, being made available by Ingram Micro CE at select retail stores and online retails websites. As per the agreement between Ingram Micro and Signeo USA, the CE division of Ingram Micro will be responsible for the logistics and distribution of the all new SOUL by Ludacris high definition headphones. Also, the CE division will be overseeing the pricing structure for the headphones and demand generation activities for the online and offline retailers.
According to Brent McCarty (GM, Ingram Micro CE Division),
“Launching new and existing brands, products and vendors into the retail market is a signature service of Ingram Micro and our CE Division. Our expertise and experience in the retail sector and proven capabilities around logistics, distribution and market development lay a strong foundation for Signeo’s new SOUL by Ludacris line and play a critical role in its go-to-market strategy.”
Via Market Wire