Here is good news for the upper class passengers who travel in Virgin Atlantic. You can now enjoy Courvoisier served to them both onboard and in the airline’s Clubhouse at London Heathrow Airport. This is made possible by the airline’s recent in-flight partnership with Maxxium Travel Retail. Cognac seems almost passe with Courvoisier taking over its place. In case you are interested in buying bottles of Courvoisier VSOP, you could do so as they are available for sale with a pre-order service exclusively for Courvoisier XO and L’Essence de Courvoisier.
You could also enjoy a 3D film about the heritage of Courvoisier on the in-flight entertainment system. You can relax at the Virgin Atlantic Clubhouse bar by sipping some Courvoisier XO and Courvoisier Exclusif, served neat or in cocktails. Looks like much has been done to serve the passengers better. Apparently, the bartenders of the Virgin Atlantic Clubhouse bar will undergo training on the Courvoisier brand and specifically Courvoisier Exclusif, the marque designed specifically for cocktails. Besides, a dessert paired with Courvoisier has also been specially created for passengers dining in the clubhouse.
Paul Dickinson, the Director of Sales and Marketing for Virgin Atlantic recently said that they were indeed delighted to work with Courvoisier. To this, Glen Williams, the Managing Director of Maxxium Travel Retail added that Virgin Atlantic is an entrepreneurial and inspirational airline, which is a perfect fit for Courvoisier. Looks like, luxury travel has already shifted its paradigm by raising their bars differently and perhaps creatively too.