Swarovski, the leading brand producing crystals and related luxury products knows exactly how to garner attention of its privileged customers. With the aid of multimedia artist, photographer and director Bruno Avellian, Swarovski has just created a film that serves as a means of depicting its aura and elegance. You can get a glimpse of the cinematic video advertisement that is being played on the digital billboards if you happen to pass by Manhattan.
The film shows a leading lady traveling across three unearthly backgrounds. It is basically a dream sequence portraying the character’s growth as she voyages through different facets of her individuality. These out-of-home advertising are gaining popularity off late more so because it is more memorable than literal advertising. Stephen Freitas, chief marketing officer of the Outdoor Advertising Association of America voices a similar opinion.
A modified version of the film is proposed to be aired on the billboards in Times Square and Rockfeller Center until Valentine’s Day. The next time you pass by any of these places make sure you catch a glance of this cinematographic brilliance and see the world through the crystal eyes and experience the fascinating world of Swarovski.