Online commerce is growing stronger by the day. House of Fraser, the premium department store is taking a plunge in the field with the launch of Apothecary online. It will not be just another online outlet but has been developed as a new and exclusive retail concept. It is supposed to be a cutting edge beauty emporium. It hopes to be the platform where one can discover new brands and experience a product in a relaxed environment.
Apothecary will also work as a destination that offers solutions to real life problems. The brands available on the portal will be a judicious mix of contemporary, classic, niche and global brands. The focus would be to meet the needs of a woman, though products for men will also be available on the site. House of Fraser has developed a special Apothecary Collection to complement the concept.
The buying team of House of Fraser has worked hard to get special products made for the site. Several of the renowned perfumers have created fragrances for them. The site will also have a launch pad area for brands. The team at House of Fraser will strive to bring newness for the customers every season. Apothecary has gone live and is available on houseoffraser.co.uk.