It isn’t rare to see brands developing websites and mobile applications ( iPhone apps to be more specific ) to reach out to their target consumer group. Following the cult, luxury hotel chain Hotel chain Mandarin Oriental is expanding its gamut of mobile offerings in 2011 which will augment their communication channels with consumers and help them serve their guests better.
Mobile being a personal and direct marketing medium, the hotel chain intends to capitalize on this very characteristic to get close with their customers. It already has a mobile compliant website and an iPhone app up its sleeves. The iPad application will be soon of the labs here. The folks at the hotel have conceded that that mobile site give them a major boost owing to lot of visits and decent amount of bookings. The normal website, mobile website and application differ with respect to the graphic content and options.
The hotel chain has embedded their application with a lot of information and wants the consumers to use the application as they are actually staying with them. So its going to help make their services more accessible owing to syncing of mobile app with the ongoing hotel services.