Agent Provocateur lives up to its name. It is the luxe British lingerie brand that does create provocative designs. The British brand is opening a new boutique on Beverly Hills’ famed Rodeo Drive by spring this year. This is going to be an important boutique for them as it will be considered the West Coast flagship store for the brand. It is not just their lingerie that is provocative, even their steamy ads have been rather provocative.
Some of the most beautiful models have featured in their ads. The big names include Kate Moss, Helena Christensen and Rosie Huntington Whiteley. The Beverly Hills Courier has reported extensively about the British company and the proposed store on the West Coast. Agent Provocateur is a high end up market label which registered a dramatic growth of 45% in profits in the last quarter.
The lingerie company is planning to diversify their portfolio by expanding into sunglasses, cosmetics and bedding. They have plans for growing their online sale and expanding the chain of stores by opening an East Coast flagship store in New York next month. The chain is headquartered in London and already has 51 stores in UK, Europe, Korea, Hong Kong, Middle East and the US. Branches in Russia and Japan are in the pipeline.