Luxury children’s wear in premium brands and designer labels is a fast growing segment and leading this growth is the UK based online retailer AlexandAlexa.com. MMC Ventures has decided to invest £1.5 million which is roughly equivalent to $2.32 million, in the rapidly growing online retailer to acquire a significant minority stake. AlexandAlexa is expected to reach an annual turnover of £40 million by 2014.
AlexandAlexa was created by Alex and Alexa Theophanous in September 2007 and they own, control and run the business themselves. At present they are offering over 75 luxury and premium brands in children’s designer clothes, shoes, toys, books and gifts. Bringing in one place the luxury and designer products from around the world for children up to 12 years has had great global appeal and the response has been very very encouraging to say the least.
With MMC Ventures financial and strategic support AlexandAlexa has secured high-fashion names like Baby Dior, Stella McCartney Kids, Kenzo and Tommy Hilfiger to join their Spring/Summer 2011 retail collection. Their bigger portfolio will not only add to their appeal but is expected to double their turnover in the coming year itself. Alex and Alexa Theophanous are no doubt excited to see their initiative develop into a global brand in a short span of time.