Bally is going all out to ramp up their position in the luxury industry. This is an industry that requires you to reinvent yourself occasionally to keep growing and keep ahead of others. Bally has taken many steps to present a better and fresh image for the brand , and to top it all they threw a fabulous cocktail party during the TFWA World Exhibition to showcase its first collection created by design supremos Graeme Fidler and Michael Herz.
This year has been eventful for Bally as it has seen action and new initiatives on practically every front. Fidler and Herz joining the label as Creative Directors have given a fresh vision for the brand. European repositioning has seen store openings and refurbishments in Berlin, Hamburg, Munich, Paris and Vienna. The cocktail party held in a historic castle near Cannes called Château La Napoule was the perfect location for showcasing the Spring/Summer 2011 collection of apparel and accessories.
Many distinguished guests of the Swiss luxury brand, including key customers and media, were driven to a secret location outside Cannes for the October event. Creative Directors Graeme Fidler and Michael Herz focused on shoes and accessories as they feel the bags and shoes are key to the summer season.