When it comes to fashion and luxury, Ralph Lauren has never been behind. This year, all the Ralph Lauren fans have something to cheer about as their favorite brand has been named Luxury Marketer of the Year. The award is considered as the most prestigious in luxury marketing just like the Academy Awards for films. Loius Vuitton lagged behind at the number two spot followed by Burberry at the third spot.
According to Mickey Alam Khan, the editor in chief of Luxury Daily, New York, creating a luxury brand is altogether a different task from maintaining it market aura during good and bad times. Ralph Lauren has proved it that their marketing has become a byword for excellence. In 2009 also, Ralph Lauren was named the Mobile Marketer of the Year, which again is the most prestigious honor in mobile marketing. Ralph Lauren stood out as their marketing strategy operates solely on the principles of merchantainment, which means “the blending of commerce and culture” according to Mickey Alam Khan.
When one splurges on luxury, the individual not only merely craves for the excellent service, which Ralph Lauren is exceptionally good at. They truly deserved the award. Ralph Lauren has definitely helped thousands of their loyal customers to enhance their fashion quotient.