Jaeger-LeCoultre is undertaking many activities to celebrate the 80th anniversary of the Reverso in 2011. One of the major initiatives, to put in one place the history and the nostalgia related to the classic time piece for the world to see, is the launch of the Reverso Virtual Museum. In the last eighty years Reverso has made its way to the wrists and hearts of royalty, soldiers, and young girls alike.
Reverso has been known and loved for its unique design which is stylish and aesthetic and has always been backed by quality craftsmanship. The Virtual Museum gives the Reverso owners the opportunity to share and immortalize their bond and connection with their beloved watch. This unique concept allows Reverso owners to share their story and will welcome them into an elite group of legendary people who have loved and personalized their very own Reversos.
The owners wanting to share their story must register and the Virtual Museum curator will display the watch, and its story, in one of the many exhibition rooms, making it a part of the rich Jaeger-LeCoultre history. The Virtual Museum allows its owners to upload photos of their Reverso to further personalize the exhibits.