The relationship or the connection between a cars and golf clubs was limited to golf carts and the fact that golf club bags are used as the standard American measurement for a car’s trunk capacity. But there is a new collaboration between the two that means business. A car maker and a golf club manufacturer have come together for a purpose that will not only help them individually but be valuable for the industry as a whole.
Two of the biggest names in performance in their respective fields have come together to develop new construction methods. The partnership between Lamborghini and Callaway Golf was announced in Paris, where the former unveiled its vision for the future in the form of the Sesto Elemento concept. They were researching construction materials at the University of Washington. It was there that the two companies found each other mutually interested in developing a new breed of lightweight, high-strength material.
The result is called Forged Composite, which they’ve found to be at once stronger, cheaper and more versatile than conventional carbon fiber. Callaway Golf plans within the year on phasing in Forged Composite drivers. They are expected to net an 8-yard longer drive than the current titanium drivers.