Louis Vuitton has surprised the market by releasing a new line of 4Motion Performance Eyewear frames this week. This is somewhat an unusual move for the luxury brand as it is not known for products that are performance focused. The French luxury brand is known to be active in the field of sport sailing but a performance focussed range of product is a completely new initiative for the luxury brand.
Louis Vuitton had earlier released their Spring/Summer 2010 Sunglass collection. Construction wise, the acetate frames were developed by hand to obtain the house colours reminiscent of the leather goods lines, the finishes on the hinges have been crafted to form perfect LV initials, and the lenses were given special treatments, photo chrome and polarization. The eyewear is manufactured for Louis Vuitton by optical craftsmen from the French region of Morez, the Jura and Italy’s Cadore region.
The 4Motion line has been created for a special purpose. It consists of styles for both water and snow sports with the frame adjusting to the wearer. The designing , though has the traditional Louis Vuitton stamp and even while zipping down the ski slopes one can make out the distinct Louis Vuitton 4Motion frames.
Via: louis-vuitton-womens, highsnobeity