StrapsAndStrings: India’s First Online Lingerie Shopping Boutique

Marilyn Monroe, time to change the lyrics of your song for women now have more than just one best friend. Yep, diamonds no longer enjoy the sole privilege of holding the spot as lingerie has arrived like never before. It is now India’s turn to get her taste of glamour combined with the luxurious comfort of the most innovative plush fabrics.

We are talking sheer, unadulterated luxury here courtesy StrapsAndStrings. A unique and India’s first online lingerie shopping boutique, this one brings with it a whole new revolution in the world of intimates and indulgence. A great opportunity indeed for women in India to shop the international brands and products they were itching to buy but couldn’t because of a lack of availability locally. Saurabh Dadu, the brain behind strapsandstrings shares: “It was after conducting a survey with 3,000 women across India did we come up with this business plan. The new Indian woman is our inspiration.”

The chic website reminds one of the high-end stores at an uber rich Parisian fashion street but with a simplicity that allows anyone and everyone to shop at ease. Interestingly, one has the luxury to shop by brand, color, size, occasion and even price. And if you are one of those who think ‘who’s gonna see what I am wearing inside’ will experience a paradigm shift with one look at the kind of brands strapsandstrings is selling. There is Lise Charmel, Chantelle, Mimi Holliday and Cosabella, among the 16 international brands it currently features that come in the most delectable shades ranging from classic blacks and whites, rose pink, wine red to rather uncommon peridot and chartreuse.

There is actually a special unmentionable to match a woman’s every mood. The romantic in you will fall in love with the exquisite Soir de Venise collection sealed with a kiss of Swarovski from Lise Charmel. Mimi Holliday’s Fete Coquine is the thing to dress up in if you are looking for some carefree fun. And if you are a city girl, Implicite’s Silver collection will fit you like a T. The need for quiet but sophisticated glam gets completed by Chantelle’s Wild Africa range. Apart from lingerie, the website stocks well on fashionable sleepwear, swimwear and to-die-for accessories. By the way, a li’l birdie told us that their stocking brand Gerbe has walked the catwalk for names like Christian Dior, Chanel and Paco Rabanne; and we are so lusting over it already.

Besides, men will appreciate the effort more than one can imagine. The special women in their lives can now genuinely enjoy a lovely gift from them without having to pretend to like it. Kudos to the enthusiastically put ‘A Gentlemen’s Guide to Buying Lingerie’ that comes really handy. There is 24×7 customer service support and what not.

Like someone intelligent said, ‘Lingerie is the poetry in a woman’s wardrobe’.
strapsandstrings heard it right, indeed.


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