Selfridges store in Manchester City Centre is the jewel in its crown. In order to maintain its premium position the company has decided to invest £20m in refitting and refurbishing the store. Chief executive Paul Kelly said the redevelopment of its Exchange Square outlet would take several years to complete. Plans include widening the atrium to let in more natural light and allow shoppers to get a view of the different floors on entrance to the store.
Selfridges sells several designer brands including Alexander McQueen, Hermes, Tiffany & Co and Chanel. They want to ensure that the Manchester city centre department store remains a real destination for shoppers. Some of the department will be relocated in the new store. The beauty department will be moved to the lower ground floor, while the ground floor will be turned into a luxury accessories department.
The ladies and menswear department will have more open space. The ceiling on the top floor will be replaced with glass to take in the views of Manchester’s skyline. The transformation will take place in two stages. The beauty and accessories department is due for completion in the next two years and the men’s and women’s clothes department over the next five to seven years.