Louis Vuitton had earlier bypassed many options and offers to open a travel retail outlet. In fact they had received several inquiries in this matter but had rejected each and every one of them. But according to latest reports the iconic brand has finally decided to open its first airport location at Korea’s Incheon International Airport in the second half of 2011. It is obvious that they must have weighed all the pros and cons before arriving at the decision.
LVMH Chairman, Bernard Arnault personally visited Incheon to see its signature Airstar Avenue duty-free mall and see the situation on the ground first hand before giving the green light to the landmark decision. The important point to be noted here is that Louis Vuitton is the leader in the South Korean market as it easily out sells other leading brands such as Gucci and Coach.
The South Korean market is vital in the LVMH scheme of things. The proposed store at Incheon is expected to attract travelers with an appetite for luxury from Japan, Singapore, Hong Kong and mainland China as well. Since it is a new initiative for Louis Vuitton they don’t want to leave anything to chance but start with a bang.