The luxury marketers must realize and understand that over the past 50 years, a quiet revolution has taken place in America. Decades of demographic, economic and social change have transformed the structure and composition of the American family. The pre-eminent family unit of the mid-20th century—mom, dad and the kids— is no longer the only definition of a family. A variety of new arrangements have emerged, giving rise to a broader and evolving definition of what constitutes a family.
The transformative trends of the past 50 years have led to a sharp decline in marriage. The findings of the new survey done by Pew Research Center in association with TIME with demographic and economic data from the U.S. Census Bureau are bad news for the luxury business. Pam Danziger, president of Unity Marketing, a boutique research firm that specializes in the affluent consumer market is conducting a webinar for Luxury Marketers, Retailers, Advertising Agencies and Investors on December 2 at noon e.s.t.
Marketing starts with understanding the consumer and understanding the consumer starts with demographics. Danziger will share the demographic characteristics of affluent households and how trends in the demographics of the population as a whole predict the future trajectory of affluence, during the webinar. The Luxury Tracking Study results will be analyzed for its impact on 2011 as well as projections through 2020. Subscription fee for the webinar is $249.