Kiehl Steps into the Indian Market to Tap the Fast Growing Skin Care Market

Kiehl has made its Indian debut with a flagship store at the Ambience Mall in New Delhi.  The renowned New York based skin and hair care brand has tied up with speciality retailer Quest Retail to distribute and run their retail operations in the country. They plan to open another store in Mumbai soon. India is the 39th country to join the Kiehl’s family with this launch.

Kiehl is a family-owned business founded in 1851 and well known and respected for its range of skin and hair care products across the world. The cosmetic giant, the L’Oreal Group took it over in 2000 and is now selling their products through 800 retail outlets in 38 countries as part of their luxury products division. L’Oreal has some famous brands such as Lancome, Giorgio Armani, Ralph Lauren and Diesel under its umbrella.

Kiehl began by supplying pharmaceutical tonics and medicinal salves manufactured from natural ingredients. Even today its product portfolio is a  unique blend of cosmetics, pharmaceuticals as well as herbal and medicinal knowledge in men’s, women’s and babies range of products. Kiel hopes to take significant share of the fast growing skin care market in India with products imported from their New Jersey manufacturing facility.

Via: fashionunited

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