BMW Rolls Out Piano Inspired Luxury Sedans: BMW Indiviual 7 Series Composition

Thinking of inspirations that brings out the best from auto industry, my guess would be tapping something that meets the unspoken expectations of their target consumer group. After manufacturing units, vehicles are considered the second biggest source of pollution, so any initiative to go green helps them have an impressive score card. BMW’s new Indiviual 7 Series Composition came out of an unconventional motive- nurturing young musicians at national and international level. It is out of the joint intiative between the luxury Car Company and Steinway & Sons.

The limited edition BMW Individual 7 Series Composition was unveiled on 11th November at the Hamburg factory of Steinway & Sons. As suggested by the partners of this initiative this car is symbolic of aesthetics, comfort and technical perfection. Its color combination bears deliberate resemblance f the piano keyboard i.e. they reflect the contrast between black and white. Needless to say, this is work of elite craftsmanship and exclusive materials.

One of the striking facts is that the car’s bodypaint has its each coat smoothed and polished by hand and boasts a high-end finish comparable to that of piano lacquer. The audio system perfectly sings along with the classy interior setup to deliver the perfect ambience. Based on the normal or long-wheelbase versions, BMW will offer great customer specifications to help you make the best out of the luxury salon

Via: BMWblog

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