There are quite a few members only travel bargain websites on the market these days. The major players include Virtuoso, Jetsetter, SniqueAway, Vacationist, Tablet Hotels, Voyage Privé, and Rue La La among others. With so many new entrants, it becomes an imperative for the companies to distinguish oneself from the others. For example, HauteLook’s travel section removes the third party and enables the user to make reservations for a particular date on the website itself. Companies are gradually creating their niche markets. So for example, Jetsetter offers high-end luxury travel, whereas Rue La La offers quality but at a more affordable rate.
SniqueAway’s general manager, David Krauter says that their website offers its members discounts on hotel rates at four star hotels, going from 30 to almost 70 percent. Rue La La’s senior vice-president , Marka Waecter says that what makes their company stand out is that they introduce their customers to new brands, adventure trips and affordable luxuries.
Henry Harteveldt, travel-industry analyst at Forrester Research believes that in these times, the consumers are very particular about the price and hence quite obviously get attracted to websites offering discounts. This trend will definitely go on becoming more popular, considering more and more people are depending on the internet.