Pop Icon Madonna To Launch Hard Candy Fitness Global Gyms

One of the most popular and sensational pop icons of this century, Madonna, is now all set to open a chain of fitness centers across the globe. The all new Hard Candy Fitness Global Gyms have been the fruit of a successful partnership between Madonna, her manager Guy Oseary and New Evolution Ventures (NEV) and the first of these fitness centers is scheduled for a grand opening in Mexico City ion the month of November this year. This first Hard Candy Fitness Gym will be inaugurated by Madonna herself, who will be arriving at the prestigious Bosques de las Lomas area in Mexico City on 29th November, 2010.

This all new venture will cater to the fitness conscious individuals and Hard Candy Fitness gyms will be providing its members with the very best in innovative training methods, that will be composed of private, group and dynamic training sessions. Furthermore, the instructors will also be offering more traditional fitness courses including Zumba, Latin Moves and Cardio Kickboxing. This upscale fitness center will feature various other fitness programs, that will also include a Bike Studio, a Mind Body Studio featuring The Great Wall and one of the most proven fitness schedule of Yoga. The Mind Body Studio has been designed to provide the members with an opportunity to not only keep their physique in shape but also keep their brains sharp, as the studio will enable the members to indulge themselves in creative arts such as BarWorks, Sculpting and Capoeira.


According to Mark Mastrov (Chairman, NEV),

“Our goal is to create an environment inspired by Madonna’s vision and high standards of what the ideal gym would be.  Hard Candy Fitness will be a reflection of Madonna’s point of view and will reflect her input on every detail including music space, light and other design cues.  Madonna’s touch will be everywhere.”

Via PR Newswire & Gawker

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