Rado had anticipated the rebound after the economic downturn correctly. They have stepped up their game to stay ahead of the curve and cash in on the growing demand for high end watches. The year 2010 has been good for the company as even some of the watches that did not get good reviews by the experts have done well and turned out profitable releases for the company.
The latest release from the company is a variation on the basic Ceramica theme. The name Ceramica has been used since 1980 when Rado released the first ceramic watch. They were an instant success due to the look and durability of this type of ceramic. The basic theme and the modern shape have persevered and are now available in this angular style in white. They are offering two dial choices in this latest ceramic model. One is in dark silver and the other is in a golden tone.
Movements inside these Ceramica watches are likely Swiss quartz movements with the usual guarantee and reliability that one associates with Rado. It is quite likely that this White Ceramica line will be extended in a few more sizes for both men and women to make the line more complete.