In today’s time and age you want to personalize everything. You want everything to be the way you choose it. Giorgio Armani had launched its Frames of Life campaign some time back. The Italian label has gone a step ahead and launched a brand new interactive website to put the ad online, where users can choose what they watch and how they watch it.
Giorgioarmani-framesoflife.com is fun to use because it allows you to become the director and photographer and create your own short film or photo album from the video snippets and images available. The films or albums you create can be shared with friends across social media sites, too. At the same time you can see the Frames of Life glasses, inspired by Giorgio Armani’s archive eyewear collections. There’s a Pure Oval pair for women – an updated version of round 20s-inspired frames – and an Intellectual Chic pair for men – a thick-rimmed round 40s-inspired frame.
There is a lot to see unless you get too involved in playing the director. But in the final evaluation this sight does not provide the same sartorial inspiration as compared to some others which are similar in nature. But it is no doubt fun for a fifteen minutes play.