Mariah Carey has become the brand ambassador of a new and expensive brand of Champagne. In fact she is more than the brand ambassador but a part of the company as she has invested in it also. The brand of champagne in question is Angel which is being marketed for £640 a bottle for non-vintage or £188,000 for a numbered magnum of 12-year-old vintage brut in a diamond-studded leather case. There is no doubt that the price and the style goes well with the singer’s image.
I must say that Mariah Carey has invested according to her taste. She had received some bottles as a gift for her wedding anniversary and she liked it so much that she decided to be part of it and invested in it. The champagne, from winemaker Patrick D’Aulan, is the brainchild of British businessman Stefano Zagni. The champagne is now being marketed in the UK by Vanquish, a drinks company which supplies specialist spirits and fine wines to the upper end of the catering trade.
The association of Mariah Carey is a perfect fit for the brand and is sure to help the marketing effort. And now that she is part of the team it is going to be a long and fruitful association for everybody. Cheers.