S.Pellegrino is a name that immediately reminds one of clear sparkling water and this reputation has been in the market for quite a while now. This brand will now be seen in a new avatar designed for it by the famous fashion house Missoni.
This step was taken in an effort to promote the much celebrated Italian luxury market. Missoni fashion house gave an unexpected brand new look to these bottles. The bottles will now be seen covered with a signature knit sleeve and two charming red star charms will be seen dangling from a thin blue satin ribbon. Now, all we need to see is how consumers react to this change, as the green colored bottles had become synonymous with the brand, it will be difficult to for them to identify with the new design.
The new look of this brand is expected to boost its sales and because only 30 million bottles will be distributed world wide, it will become a must-have. These limited edition bottles are expected to stay in the market for a month, so if you want to stock these, you better hurry up.