The American fashion house Marc Jacobs has entered into the territory of online marketing and retailing by debuting its own e-commerce website. The home page gives you an impression as if you’re standing right outside one of its huge flagship stores. The whimsical style is further accentuated with an attractive smiling avatar welcoming you inside the virtual store.
CREATETHE GROUP, a digital commerce agency, is behind this website and is known to be partnering the fashion brand for quite some time now. Designed to give an illusion of an actual Marc Jacobs flagship store, the website has also been optimized for viewing on iPad and iPhone. I wonder why other Microsoft or Android phones were not taken into consideration. For starters, the virtual store here wouldn’t feature everything from their collection; instead it wants to start with a small assortment of items handpicked by Marc Jacobs’ executives.
One of the main highlights of the website is the “World of Marc Jacobs “section which had a dropdown list of latest news, runway videos , ads and video profiles of the employees of the brand.