Dubai Duty Free at the Airport has always come up with innovative ideas to enhance the shopping experience of passengers flying through the Dubai Airport. They have got together with Diageo Global travel & Middle East and Dubai Airport Company to offer an inimitable “Mentorship Experience”. The response has been very enthusiastic from the curious travelers. All the partners are already referring to it as the ultimate shopper experience.
It is basically an alcohol sampling event that offers one-to-one tutorial of Diageo’s portfolio of luxury brands. It was launched with the Johnnie Walker Double Black where the passenger guest was educated about the history, production, serving and tasting experience of the brand. The pod created for the project is located between the first and the business class Emirates’ lounges in Terminal 3. The black interiors of the pod gives it the look of a club.
The interior of the pod features a big touch screen to encourage a participative experience. The changing lights, sound and smell create a unique experience in the sound proof pod. The seating area can be changed into the lounge or bar format. There is a small illuminated glass bar with two bar stools. For the passengers it is proving to be an incredible and intriguing experience and more importantly, they carry much stronger connections with the brand they encounter.