If celebrities back a brand it almost immediately becomes a hit with the consumers. It gives the brand free publicity and exposure. It creates awareness about the brand very easily. Amrapali is the latest brand that is seen to be everywhere because it is popular with the celebrities and the resultant exposure is tremendous. Jada Pnkett Smith and Kate Beckinsale are just some of the celebrities who were most recently seen sporting the line.
Amrapali is an Indian brand, as the name suggests and it celebrates the drama and intricacy of Indian jewelry. The look of the line is not very modern but timeless. The large earrings have become particularly popular. They all have gemstones mounted in intricate design. You can not but appreciate the hand made jewelry and the skills of the goldsmiths who have made them.
Paula Abdul was spotted at the 2010 VH1 wearing one of the Amrapali diamond starburst. Every one is noticing the unusual design and craftsmanship of the pieces. Amrapali’s New York showroom is well prepared for the flow of enquiries and orders for their range of jewelry. The earrings shown in the photograph retails for $10,370. The entire range is available at the Amrapali NY showroom . You should take an appointment and see them for yourself.