Burberry is leaving no stones unturned to promote it’s brand. Their latest move is to start an interactive extension of the designer brand. Their Autumn-Winter 2010 collection is fully interactive, which means that the users are able to view each of the items in any which way they wish to. This is thanks to the motion responsive technology. So the viewers will be able to drag and control the view of the various designs the ad and seasonal collection.
Digital marketing is fast becoming very popular all over the world, and especially the West, and Burberry has been keeping pace with it. Infact it is one of the very first designer brands who streamed online all their fashion shows from September 2009 onwards. Their apparels and merchandises become available online, immediately after their fashion shows, and are delivered in a mere six to eight weeks, while other designer house usually take months to deliver their products.
Owing to their digital marketing, the company claims, that their sales have gone up 7%. The brand also boasts of a large number fans on Facebook, which is a sign of it’s growing popularity. Burberry has also brought out a Burberry Acoustic track called Alleyway, by Life in Film.