Good customer service is crucial to any good business. And the hotel and service industry has a PhD in it. So the American automotive giant General Motors has roped in the Ritz Carlton to teach its employees some lessons on how to deal with customers in the best way possible. The past few years haven’t been the best for General Motors and this might be another strategy to push up its slagging sales.
When you have a good experience at a shop you tend to go there again and more often than not, buy stuff. Well the company can only hope that this would work for them and make those cash registers ringing. Training sessions by Ritz Carlton have already taken place in New York, Atlanta, and Los Angeles. As many as 1,800 dealership owners and sales persons participated in these tutorials. The tutors have also provided their students with credo cards that have tips to interact better with their clients.
Bloomberg reports that General motor dealerships are also undergoing a facelift. This would be possible since GM has cut its dealer ranks. So with jazzy new showrooms and smiling faces, who knows, maybe it will pay off for the car manufacturers.