Most of us do not what a QR code is. Now you will know. It is an English acronym for “Quick Response”. It consists of a pictogram that contains a number of small black and white squares. It is very easy to decode these modern day bar codes with the help of a cellphone. The code serves as a full fledged tool for multimedia communication, and can store all kinds of data such as photos, texts, videos and the likes.
It has been in regular use in Japan since 1999. Now its use has crossed the seas and spread to other countries. Piaget, however is unveiling the first diamond studded QR code in the land where it all began. The QR code is made of 18-carat white gold and is encrusted with 1042 brilliant-cut diamonds and 520 black spinels. Over 200 hours were taken for the brand’s Geneva based Haute Joaillerie atelier to set the precious gems into the unique code.
Japanese bloggers and journalists will get to see this bejewelled code at an event on May 11, 2010. The charity event aims at raising funds for the United Nations refugee agency (UNHCR). Piaget has truly displayed its expertise in the art of jewellery making by creating the first ever multimedia jewellery collection.